Turquoise has long been a symbol of friendship, strength and protection, so it is fitting that a new campaign is using the magic of these stones to support children living with cancer.
Jewellery entrepreneur Kat Gee of Kagi has created a unique turquoise friendship bracelet in partnership with the Child Cancer Foundation (CCF) for its latest campaign – Kagi for Kids – to go on sale in May.
The campaign hopes to raise awareness and money for the foundation’s work supporting children and families affected by cancer.
For each bracelet sold at $69, $10 will go directly to CCF.
Actress Amanda Billing ambassador for CCF, has generously volunteered to front this campaign, also featuring two of CCF’s young ambassadors – Lulu Hughes and Emilie Johns.
Lulu was diagnosed with nueroblastoma in June 2011 and completed treatment in March 2012.
Emilie was diagnosed with acute lymphoblastic leukemia in July 2012, and is now on maintenance treatment. It has been a tough journey for these two little girls, yet both are excited to be involved with the campaign.
Only 1000 will be available with $10
from each bracelet sold going directly to CCF
Best known for her role as Dr. Sarah Potts on Shortland Street, Amanda approached the foundation in 2011 seeking to use her profile and creative skills to help children with cancer. Billing says that she greatly values the work of CCF and she feels privileged to have met the many children she has worked with in her support of the charity.
“Three children are diagnosed per week with child cancer in New Zealand and collectively undergo 100,000 treatments and procedures each year. However, it is really comforting to know, four in five children survive child cancer,” said Billing.
“CCF does such valuable work supporting these brave children and their families during treatment and separation from family support networks. They help with everything from loss of income to simply providing an experienced and sympathetic ear.” she said.
The Kagi for Kids friendship bracelets are a way that the public can show their support for CCF and the children and families in need. Just 1,000 of the bracelets will be available in May through selected retailers nationwide or through the Kagi online store.
Kagi designer Kat Gee is excited about the partnership. “Kagi for Kids is about fashion with a heart and supporting a very worthy cause. We are proud of our long-standing partnership with CCF and look forward to helping them throughout the campaign.”