Juliette Hogan: Winter 2014 – 'Lose Yourself…'

Juliette Hogan presented her Winter 2014 collection 'Lose Yourself…', set against the stunning backdrop of the Auckland’s Hopetoun Alpha.


Lights dimmed to the dramatic unveiling of the new seasonal film created by husband and wife team Rachel Morton & Todd Bilton.

Starring acclaimed NZ model Ngahuia Williams, the captivated audience were led on a poetic and heartfelt journey accompanied by a hauntingly beautiful track by experimental rock band Kerretta.

From a derelict warehouse to NZ’s iconic black sand beaches our strong protagonist resolutely walks away from the wrong kind of love.


Imagery: The A List


Fittingly, the show opened with an outfit perfectly summing up Juliette’s new direction with impeccable tailoring and a masculine silhouette. 


Models strode purposefully down the pristine white catwalk in high top chucks, minimal makeup by M.A.C. under the direction of Josie Wignall and unfussy hair by Lauren Gunn of Stephen Marr further alluding to the new Juliette Hogan muse.

A bold, heartfelt and spine-tingling soundtrack from Charlotte Ryan completed the experience.
Gone are the soft and ladylike references of seasons past to make way for our strong and confident girl.

Watch the film:

Lose Yourself… from Todd Bilton on Vimeo.



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