Winning collection by Mahshid Mahdian
Italian-based Mahshid Mahdian from the Brera Academy in Milan, has won the 10th iD International Emerging Designer Awards 2014.
The winning collection titled ‘Shadow’ was a stand-out with the judges. Inspired by the beauty in the shadows and reflections of Burano Island in Venice, each garment demonstrated innovative technology, expert tailoring and construction as well as an indescribable “x-factor”.
“While overall, the standard of finalists were amazing, the winners stood out because their unique character and personality as a designer came through in their garments,” says iD judge and WORLD creative director Francis Hooper.
Many of the stand-out finalists impressed the prestigious judging panel made up of Hooper, Paris-based designer Martin Grant, long-time UK fashion educator Lucy Jones, and Dunedin’s own Tanya Carlson and Margi Robertson (NOM*d) with their playful and fresh blend of technology with handcrafts, their mastery of silhouette and construction, and the cohesion of each collection.
Fashion designer, iD Committee Member, and moderator Tanya Carlson says this year’s finalists are “all winners”, with exceptional emerging designer collections that are among the best she has seen in the 10 years of the Awards.
2014 Full List of Prize Winners
iD Dunedin Fashion Inc. 1st Place ($10,000): Mahshid Mahdian, 36, Brera Academy, Italy
Caffe L’affare 2nd Place ($4000): Alanna Barca, 22, Royal Melbourne Institute of Technology, Australia
Dunedin International Airport 3rd Place ($2000): Chin Hau Tay, 22, Royal Melbourne Institute of Technology, Australia
The Fabric Store Award for Excellence in Design worth $3000 (includes $2000 fabric): Anna-Marie Gruber, 22, University of Technology Sydney, Australia
New Zealand Light Leathers Prize worth $2000 (includes $1000 worth of fabric): Lucilla Gray, 22, Massey University, New Zealand
Dunedin’s Golden Centre Mall Most Commercial Collection Prize ($1000): Mook Attakanwong, 22, University of Technology Sydney, Australia