Introducing STRUCTURE by Joico

Introducing STRUCTURE by Joico

Like the Burberry trench, the Mulberry handbag or crumpets and tea, some things are quintessentially British. And so, from the home of hairdressing and the birthplace of cool, the UK brings us an undeniably British range of salon exclusive hair care and styling products, that will have you working your tresses like an uber cool Brit – think Alexa Chung or Kate Moss. 

An innovative salon-professional styling and hair care range that is inspired by the trend-savvy nature of the British consumer. The collection is designed to outlaw boring hair and appeal to the creativity of its style-conscious users. 

A secret weapon in spontaneous styling with staying power, the STRUCTURE range boasts a dynamic line-up of fifteen high-performance products, delivering invisible support, care, shape, volume and versatility for a strong visual appearance. 


Save time with your blow wave with this Hair Prep and Primer. It cuts drying time in half and creates the perfect base for fashion forward styling. Detangle and add shine to your tresses with this ‘DNA’ of style. 


An Extreme Crème perfect for creating strong, gravity-defying looks and delivers the fiercest hold 

for your style. 


A Flexible Adhesive, this ‘street styler’ defines and creates gritty texture with a firm, modern matte 



This Texture Crème offers a mouldable texture for that ‘lived in’ look and semi-matte finish. 


Can’t commit to one style? Use this Texture Paste for unlimited creativity by giving your hair pliable 

definition so that styles can be reshaped. 


Craft your ultimate ‘just rolled out of bed’ look with this Styling Gum. It’s perfect for wavy or curly 

hair giving flexible and moveable texture with medium hold and a soft shine. 


This styling clay is a shear genius when it comes to sculpting shape-shifting looks. 


A Hard Hold Gel that lets you take control of your style for sharp texture and firm hold. 


Give short to medium length hair an ultra glossy, textured look that remains supple and workable 

with this Lightweight Shine Wax. 

All products RRP $24 each, in salons from July 1st. 

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