RUBY are about to launch their first ever Pre-Fall collection, which arrives in stores this Saturday, January 18.
A precursor to the RUBY Autumn/Winter 2014 mainline, Pre-Fall encapsulates The Dreamers wandering gypsy vibe. Comprised of twenty styles, RUBY Pre-Fall features beautiful light cottons, off-the-shoulder styles and a hippy floral print; perfect for the summery days still ahead!
Shot by the talented New Zealand photographer Mara Sommer, the monochrome RUBY Pre-Fall 2014 campaign references the stark black & whites that can be seen in the relaxed pieces of the range.
RUBY Pre-Fall will be available from all RUBY stores nationwide.