A new sustainable beauty brand called everblue aims to make sustainable products affordable. Image supplied.
The latest beauty brand joining the sustainability movement is everblue, who recently launched a range of premium, naturally derived, sustainable hair and body care products designed for the modern, conscious beauty shopper. The range is made in New Zealand and is also PETA-certified vegan and features cruelty-free ingredients. The Kiwi-owned brand has launched an extensive range, consisting of clean and sustainable salon-quality hair care, hair care bars, body wash, hand wash, hand wash refills, hand and body bars and epsom salts.
The brand is the brainchild of co-founder, Jade Hart, who set out to solve a problem – the majority of natural hair and body care products were either expensive and/or didn’t stack up performance-wise compared to their chemically-packed alternatives.
After extensive development with New Zealand’s most experienced chemists and formulation team at one of New Zealand’s largest and most experienced manufacturers, Hart created the affordable-luxe range, everblue. Hart has partnered wotj Renee Lee who brings her expertise in global marketing and operations to her role as everblue COO. Together Hart and Lee head up this women-led business with the purpose of building a brand that delivers clean, accessible products with a mission to help people feel good about themselves, the products they use and aspired to become the trailblazers that they are.
Jade, who has an extensive background in PR and Marketing, working on beauty brands such as Skinfood, essano, Moroccanoil, Unilever, little world and OPI says; ‘’The everblue philosophy is all about feeling good about what you use on your body and hair and in turn helping you to feel good about yourself – in current times this is more important than ever. This means feeling good about the ingredients, good about the results, good about where it’s made, and good about the purpose of the company who make it.’’
Lee continues, “We saw an opportunity for natural, clean hair and body care items that truly worked without the hefty price tag. Shoppers want so much more out of their everyday items and so they should. Our goal was to create products that have a modern aesthetic, have less of an impact on the environment and exceed expectations in terms of how natural products can perform. I honestly believe with everblue we have nailed all of these pillars and cannot wait to launch into the New Zealand market.’’
Sustainability is also at the forefront of the business. All bottles are made with recycled plastic and are recyclable, no labels are used in order to reduce waste and all bars have plastic-free packaging and are FSC certified. You can find the full range packaged in an alluring sky blue at your local Countdown store. Every product has been carefully crafted from natural origins with ingredients such as New Zealand native Kawakawa, Manuka and Elderberry without compromising on quality or performance.