Huffer have launched their 2021 People Presence campaign in support of Mental Health Awareness Week. Images supplied.
Huffer have launched their 2021 People Presence campaign in support of Mental Health Awareness Week which starts today and runs until Sunday 3rd October, and Mental Health Awareness Day on 10th October. This year’s campaign sees the brand focusing on checking the ‘vibe in your tribe’ with tips like – Check in, Reach Out.
This is the fourth year Huffer has supported the Mental Health Foundation of New Zealand first launching their People Presence campaign in 2018. The brand has always had a big focus on community and it has been a foundation of Huffer since it launched in 1997.
“Since the early days of Huffer in the nineties, we’ve been immersed in multiple subcultures. Contributing through being part of the ‘room’ and holding space for others, drawn from our underlying inherent values of community and people,” says Steve Dunstan, Brand Director of Huffer. “We’re inspired by leadership as a movement where voices are heard rather than dictated, and I feel the responsibility to use our platform and connections to bring people together through conversations that involve our community.”
This year’s People Presence 2021 campaign encourages people to check in on their tribe, whatever their tribe may be, as we try to remain connected during a time of physical distance.
“This year we have worked with six amazing New Zealand creatives, from musicians, artists, poets, and all-round community legends, to share their stories and insights on how they keep a check on the vibe in their tribe,” adds Dunstan. “Coming together with them as a tribe we hope to carry their voices and inspire people to think about ways of connecting: slowing down, checking in, reaching out, and picking up on their tribe’s vibe. Whatever the tribe may be, friends, whānau, the people you meet on the night, or even the tribe of five million. Check in, reach out.”
This year’s campaign features six individuals who are connected in classic Kiwi nature through 1 or 2 degrees of separation so were appropriately photographed as a group. Each is a unique character in the creative space and has their own story to tell. You can find out more about each of their stories on Huffer’s Instagram account.
The People Presence capsule collection from Huffer features tees, socks and a coffee cup which are designed to encourage people to Check the Vibe in your Tribe – to check in and reach out with helpful tools and messaging. Huffer is donating $10 from each product sold to the Mental Health Foundation of New Zealand.