How Jockey revolutionised men’s underwear in New Zealand

Jockey podcast

The Jockey show at New Zealand Fashion Week 2018. Image by Katherine Tuenter.

Underwear brand Jockey arrived in New Zealand in 1940 and set about changing the game with their revolutionary Y-front. Sonia Sly from Radio New Zealand’s My Heels Are Killing Me podcast caught up with Jockey’s Brand Manager William Radford and Te Papa Curator Stephanie Gibson to find out what was so revolutionary about Jockey’s men’s underwear and why the brand is still so popular in NZ.

 

 

My Heels Are Killing Me

Sonia Sly goes behind the scenes of the fashion industry to find out what exists beyond its glamorous façade.

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