Hollie Smith and Rodney Wayne support Breast Cancer Research Trust
When anyone close to you contracts a disease as serious as cancer, it can lead to some deep and personal soul searching. And so it has been for renowned New Zealand soul diva Hollie Smith in partnering with the Breast Cancer Research Trust which aims to find a cure for breast cancer by 2018.
Hollie has agreed to front this years Ritual for a Cure fund raising efforts in a collaborative effort with Rodney Wayne salons nationwide. A key element of the promotion is Hollie Smiths new album Humour and the Misfortune of Others which is received as a complimentary gift to Rodney Wayne clients who purchase a Kérastase Home Care Cure consisting of two products.
Hollies involvement as face of the campaign has come about because a best friend of hers, fellow media personality Helena McAlpine, and her aunt have both been battling breast cancer. Its the third year Rodney Wayne salons have been involved in the programme and the aim is to raise $80,000 to further the Breast Cancer Research Trusts objective of finding a cure for breast cancer by 2018.
Clients who choose one of the Home Care Cures receive a copy of Hollie Smiths latest album, where $5 from the transaction is donated to the Breast Cancer Research Trust. Clients who experience an in-salon Ritual Cure consisting of a ritual and blow-dry also contribute $5 to the Trust as part of the cost.
Breast Cancer Research Trust CEO Tony Moffatt says the organisation has contributed more than $6 million to research in New Zealand since it was founded in 1997.
The Kérastase Home Care Cure comprises two products from the various collections and range in price between $80 and $98 which includes the free Hollie Smith CD. The special ritual and blow-dry Ritual Cure package (RRP$60.00 excluding GHDs) involves a Rodney Wayne stylist diagnosing each clients scalp and hair needs then prescribing a personalised Ritual for a Cure. The Ritual involves double cleansing of the hair with a wonderfully relaxing massage, followed by an exclusive in salon treatment which is milked into the hair to treat it from root to tip. The Ritual is then completed with the blow-dry.