Meet Kate Gatfield-Jeffries, the 26-year-old powerhouse behind Moodi, one of Australasia’s fastest-growing wellness brands.
From turning down six-figure corporate job offers to bootstrapping a wellness empire, Kate’s journey is anything but conventional. In just three years, she’s transformed Moodi from a bold idea into a brand that’s reshaping how women approach well-being – without compromise.
With a thriving community of over 100,000 and products flying off shelves, Kate is proving that science-backed wellness can be as indulgent as it is effective. In this exclusive Q&A, she shares her biggest lessons in entrepreneurship, how she manages stress as a high-achieving founder, and why personalisation is the future of wellness. Plus, the go-to products she swears by.
Let’s dive in…
Hey Kate! How’s business?
It’s been an exciting ride. We’ve had an incredible response to our new launches, expanded our retail presence, and continue to connect with our community in new ways. There’s always a lot happening, and this stage of growing a business is hugely demanding, but I wouldn’t have it any other way!
You turned down six-figure corporate job offers to build Moodi. What gave you the confidence to take that leap, and what advice would you give to others considering a similar path?
I’ve learnt that courage or confidence isn’t about not being fearless. It’s about being scared but doing it anyway. I’d always dreamed of becoming an entrepreneur, and once I had the idea for Moodi, I couldn’t ignore it. I knew that even if I took a corporate job, I’d always wonder, “What if?” — and that was a risk I wasn’t willing to take. For anyone considering a similar path, my advice is to trust yourself and be brutally honest about what you’re signing up for. Entrepreneurship is incredibly rewarding, but it’s not easy. If you’re deeply passionate about your idea and willing to embrace uncertainty, go for it. Bet on yourself.
Moodi has grown into one of Australasia’s fastest-growing wellness brands. What changes have you noticed in the wellness space, and where do you see it heading?
The biggest shift I’ve seen is that people are looking for wellness to fit seamlessly into their lifestyle. They want products that feel indulgent but still deliver real benefits — without the effort or compromise. Convenience, taste, and efficacy are non-negotiables I think the next wave of wellness will be about personalisation. People are becoming more educated on what works for them, whether it’s specific ingredients, functional benefits, or even certain self-care practices. Brands that can offer solutions tailored to individual needs will have a huge advantage.
@moodiblends WHY do so many women struggle with gut health 🥺💕 #guthealth @Kate | @moodiblends
As a high-achieving entrepreneur, how do you personally manage stress, burnout, and work-life balance?
Honestly, I’m still figuring it out! But I’ve learned that if I don’t prioritise my well-being, everything else suffers — so I’m intentional about carving out time to recharge. This looks like daily movement (pilates or a walk), taking breaks from my phone, and taking my Moodi! For me, it’s a long game. I want to be building and growing for years to come, so burning out isn’t an option!
From the viral Blackcurrant & Apple blend to your new Pre + Probiotic Sodas, Moodi has been at the forefront of wellness innovation. What inspires your product development, and what’s next for the brand?
We’re obsessed with creating products that taste delicious and are science-backed. We look at trends, but we also listen closely to our community — what they’re asking for, what’s missing in the market, and what excites them. As for what’s next… we have some really exciting retail expansion plans and a few new flavours in development. We’re always thinking about how we can continue to push the boundaries of what wellness looks like. Every entrepreneur faces setbacks.
What’s one of the biggest challenges you’ve encountered with Moodi, and how did you overcome it?
One of the biggest challenges has been navigating rapid growth. We grew 400% last year, and 2000% the year prior. When you scale quickly, there’s always pressure — whether it’s keeping up with demand, optimising operations, or making the right hires. I’ve learned that you can’t do everything at once. You have to be clear on your priorities and trust your instincts. Surrounding myself with great people, staying adaptable, and focusing on our long-term vision has been key.
Moodi has built a loyal following of over 100,000. What strategies have worked best for engaging and growing your community?
Authenticity and consistency. From day one, we’ve treated our community like real people — not just customers. We show up, listen, and create products and experiences that genuinely add value to their lives. Some of the biggest drivers of our growth have been, word of mouth- people love sharing Moodi with their friends, family and co-workers. Having high-quality, engaging content that shows the behind the scenes of building the brand. And having in IRL (in real life) moments- whether it’s pop-ups, giveaways, or unexpected surprises, we love finding ways to make our customers feel special. We try not to chase trends too much and focus more on building something people truly connect with.
Aside from Moodi, what are some of your go-to wellness products?
Trilogy Rosehip Oil on EVERYTHING. And my Block Blue Light red light lamp and LED red light mask. Other than those, plus my Moodi supplements, I keep it simple: good hydration, whole foods, and daily movement make the biggest difference for me.
If you could give one piece of advice to aspiring entrepreneurs – especially young women wanting to enter the wellness space – what would it be?
Back yourself. The biggest difference between people who succeed and those who don’t isn’t talent- it’s belief. If you have a vision and you’re willing to put in the work, you can build something incredible. Also, don’t wait until you have it all figured out. Start now, learn as you go, and surround yourself with people who push you to be better. The wellness space is evolving so fast, and there’s so much opportunity—go after it.