Her Apparel's new basics range.
Local lingerie brand, Her Apparel, have recently launched a cotton range titled Her Apparel 'Basics' which is a new addition to complement their signature lace-based range. Basics is designed to allow the Her Apparel customer to have the same level of comfort as lace lingerie but in more casual pieces.
The new collection compromises of five pieces which includes a sports crop, bra, high & mid waist undies and a long-sleeved mesh top available in neutrals black, grey and white. Features of the range include high-cut leg lines on the Piper High Waist and Rylie Frenchie undies which are reminiscent of popular late 80s/90s active wear and are made to flatter curves and elongate the legs. The Piper Bra features gathered bra cups which allow for multiple cup sizes to look and feel supported and has a statement metal back clasp.
Basics is designed to be worn as clothing as well as lingerie so wearers can show it off however they feel comfortable. Each piece is made from 100% cotton fabric which is breathable, soft to touch and underwire free, which is the core value of Her Apparel.
Her Apparel has been on a mission to build confidence through underwear with extreme comfort since they first launched in early 2014. Through the pressure of social media and society's perception of body image, the brand aims to break down barriers and support women to find their inner confidence. Although based in New Zealand, Her Apparel now has customers in over 25 countries who have embraced their message of body positivity. All of their bras are underwire free and currently fit AA – E cup sizes. No doubt Her Apparel's choice to use cotton as well as lace will be a popular one.
Images supplied.