Spring/Summer 2019 looks by Goodness. Images by David James.
Goodness founder Chris Hales took the latest Spring/Summer ‘Floral Tributes’ collection down to Wellington’s Island Bay for a shoot recently and came back with these stunning shots of Auckland model Emily Beach in the windy sunshine.
Chris has been designing her own The Goodness [Label] for 12 years now and her elevated, casual signature has won a fan club of followers who either drop in to her Wellington CBD or Petone stores, or buy online from around New Zealand.
Strong on silk and cotton, Chris’s focus has been on dresses this summer and features strong florals, checks and plaids. Shirt dresses and tops in the same or complementary prints make for an easy ready-to-wear collection for every occasion. Ruffled hems or voluminous sleeve detail add interest and feminine flourishes.
A special item is a man’s oversized tailored wool suit jacket and tailored pants, which are right on trend and can be worn separately over most of the pieces, or as a suit. A touch of denim in a long pleated skirt completes the range.
Chris says the Goodness customer is discerning and wants garments that covers a variety of occasions. “They like natural fibres for comfort, prints they won’t see everywhere and to know they’re supporting a local designer and business,” Chris says.
Chris believes a wardrobe should evolve with pieces that can be worn season after season, yet remain current. “I created Goodness to fill those parts of my wardrobe that I just couldn’t find anywhere else – It is such a pleasure to see the strong following that the Goodness [Label] is attracting and it has grown to be the heart of my stores,” she adds.
In the New Year, Chris plans to take the Goodness experience up another notch, this time adding a cafe to her new Petone fit-out, so customers can enjoy relaxing in the Goodness space for longer, or going there for a treat with a friend or partner. “Our Goodness offering is so much more than just clothes – we want to be able to pamper our customer and show our aesthetic across both fashion and food, and of course, awesome coffee,” she says.
The shoot was taken by photographer David James, with hair by Kate Russell from Chop and with makeup by Ansell from Chop.
Images supplied.