Glow Lab has had a Glow Up and relaunched the brand’s haircare range. Image supplied.
Glow Lab has redefined natural personal care in supermarkets, offering ranges boosted with clinically proven ingredients to deliver natural products that work and are affordable. Now, Glow Lab has taken natural haircare to the next level, giving their range a glow-up with their four newly relaunched shampoo variants and new-look haircare range, available in supermarkets nationwide.
The Glow Lab haircare range goes a step above being just another natural haircare range. Their belief is active ingredients aren’t just for skincare. Delivering natural haircare that works has been central to the product development. Launching with their best formula yet, the four shampoo variants are still backed by impressive ingredient claims, using active ingredients usually found in salon brands such as Keratin. Resulting in softer, healthier, smoother, and more luscious hair. So you can say no to harsh chemicals and still reduce breakage.
Consumer research was commissioned in 2020 by Glow Lab including an in-home product trial, followed by focus groups to ascertain the expectations of a natural haircare range.
Dr. Gillian Worth, Head Chemist at Glow Lab comments, “The research highlighted there is a level of compromise associated with trying natural haircare products, we set out to change those expectations with a new improved shampoo formula. Our natural formulations are supercharged with clinically proven ingredients at claimable levels, while still free from silicones, sulphates and parabens, making them not only good for your hair and delicate scalp area but also are better for the environment.”
“We gave our shampoos a glow-up and updated our packaging to dial up the advanced ingredients that make these products much more than just another natural haircare range,” says Fenella Brown, Glow Lab Brand Manager. “Our team has created a beautiful new Shampoo formulation which combines the best of nature, perfected by science. We really are challenging the misconceptions that natural haircare doesn’t deliver results.”
The new and improved “Glow Up” haircare range features the Hydrating range with Argan Oil, and Genencare® OSMS BA (Betaine), an active which boasts up to 43% improved hair condition after just one treatment. Keratin and Vitamin E deeply hydrate, leaving hair smooth and reducing frizz. There’s also the Repairing range with FK Restore™ Functional Keratin® to penetrate hair and repair from the inside out, these actives reduce hair breakage by up to 55% after one treatment. Boosted with Rosehip Oil, rich in Omega 3, 6 and 9 to nourish and promote healthy hair, creating a protective shield to further reduce breakage and strengthen hair.
The Thick and Full range features a naturally reviving formula for thicker, fuller hair. Boosted with powerful botanicals including collagen-boosting niacinamide for added body and bounce and hydrolysed protein Rice Tein NPNF, an active clinically proven to increase the volume of hair by up to 32% after five treatments. Argan Oil conditions to smooth and shine, while Betaine deeply moisturises hair.
Finally, the Purple range features a restoring colour correcting toner that neutralises yellow or brassy tones to enhance the vibrancy and colour longevity of blonde, lightened hair. Enriched with the super hydrating and restoring benefits of Keratin, Betaine, Vitamin E, Pro-Vitamin B5, for not only brighter, but healthier, blonde, or lightened hair. Glow Lab’s new haircare range has something for everyone with products that are affordable and do what they say they do.