Glow Lab have launched a new ‘Get Your Glow’ campaign. Images supplied.
Glow Lab have launched a new campaign called ‘Get Your Glow’ which features four of the brand’s avid customers. Glow Lab refer to their fans as Glow-Getters and this group includes a belly dancer, a cancer survivor, an ex-dirt-bike rider turned digital marketer, and a former Miss India NZ.
The brand was inspired by and created for consumers, so it makes sense that the people that actually use and love the product range feature in Glow Lab’s campaigns. This campaign is designed to empower their customers to feel confident in their own skin by discovering natural personal care products that work.
“Our Glow-Getter Community is all about engaging our loyal advocates as our consumers are the foundation of the brand and we are so grateful for their support. Who better to represent the brand than those who actually use our products and have experienced real results first-hand. We are absolutely thrilled with the new Get Your Glow campaign and how it has come to life. We can’t thank our Glow-Getters enough!” says Senior Brand Manager Paige Mortleman.
Glow Lab continues to redefine personal care in supermarkets, with their distinct point of difference – a clever combination of nature and science. Glow Lab’s naturally-derived formulations are boosted with active ingredients that are scientifically shown to work but usually reserved for high-end brands, such as Bakuchiol and Hyaluronic Acid. Glow Lab offer high quality products at an accessible price and available in your local supermarket.
The brand created their Glow-Getter Community last year in order to celebrate their real brand ambassadors. Fans who join the Glow-Getter Community have the opportunity to trial new products before they officially launch, share their skin journeys and product experiences with other fellow Glow-Getters, with some lucky customers appearing in Glow Lab’s advertising campaigns.
You can find out more about these Glow Getters and their favourite Glow Lab products on glowlab.co.nz and across the brand’s social media channels.