Models with hair styled by the ghd Platinum+ at the launch event in Auckland. Image supplied.
The world’s first smart hair straightener has arrived with the launch of ghd Platinum+. This groundbreaking innovation has been developed and engineered by scientists over five years to bring you the first platinum straighter with ultra-protective technology which responds to your hair and the way that you style. As everyone’s hair needs are different this technology allows more control of heat to give you ultimate results and healthier hair.
This new straightener gives you homogenous heat throughout the entire straighter with cutting-edge predictive technology, which can determine the thickness of your hair, the section-size and will adjust the power-accordingly. The heat sensors monitor the heat a staggering 250 times per second to always maintain the safest temperature for your hair at 185 degrees Celsius, now how’s that for modern-age technology! The straightener has its fastest ever heat up time at 20 seconds and each unit comes with a three-year warranty.
ghd Platinum+ is available at ghd stockists and online now for $380(RRP).