With over 80% of women wearing the wrong sized bra, Bras N Things are taking a stand against ill fitting bras and challenging New Zealand women to ‘Get Fitted’.
The new campaign combines Bras N Things 30 years of customer insights as well as comprehensive research to deliver a unique fitting service.
Available in all Bras N Things stores, the ‘Get Fitted’ service is carried out by a fully trained Bra Fitting Specialist who is experienced in fitting women of all ages, stages and sizes, in a setting that is both comfortable and fun!
In addition to launching ‘Get Fitted’, which promotes Bras N Things’ instore bra fitting service, you can now choose the perfect bra online using Bras N Things ‘Bra Finder’. Developed over two years, Bra Finder enables online shoppers to enter information about their shape and bra preferences to determine which options best suit their needs.
Excited to launch ‘Get Fitted’ as well as their new online fitting service, Bras N Things Chief Executive Officer, George Wahby, explains “we are well known for our bra fitting service, which we have worked tirelessly with our team to evolve over the years. We want to challenge women to feel the difference that a great fitting bra makes by visiting us in-store or online.”
Bras N Things want all women to love the way they feel in their bras, promising to deliver the perfect fit, every time! “We’re so confident about our fitting service and the difference a great fitting bra makes that we offer a money back guarantee” says Wahby.