Dyson’s Supersonic Flyaway tool is perfect achieving a sleek blowdry at home. Image supplied.
Think back to the last time you were in the salon after a fresh wash, cut and blowdry. Your hair is bouncy, sleek and styled to perfection, and then you wash it and try to achieve that same effect from home to no avail. It seems near impossible to give yourself a salon-grade blowdry without actually going to the salon – until now. Innovative global company – Dyson has just released a new attachment for their Supersonic hairdryer, which promises professional styling – without the flyaways, from the comfort of your own home.
The new Dyson Supersonic Flyaway tool adds to the Dyson Supersonic attachments designed to style different types of hair, including the Wide Tooth Comb for afro and textured hair and a re-engineered Diffuser and Styling Concentrator.
This new tool is designed to equip stylers with a solution to smooth stray strands without extreme heat. The new Dyson Supersonic Flyaway attachment harnesses the Coanda effect – a phenomenon first engineered for styling within the Dyson Airwrap TM styler – to attract and lift longer hairs to the front, whilst pushing flyaways through the tress and out of sight. Hiding flyaways increases strand alignment and enhances natural shine.
Emma Sheldon, Dyson Hair Care Category Director says, “Our engineers are driven to rethink convention and our obsession with airflow led us to push the potential of Coanda after observing how stylists use a ‘brush and blow dryer’ technique to smooth flyaways. Traditionally, this skilled technique involves the stylist using a round brush to section and manage the hair, whilst directing airflow from the dryer to push the flyaways into the style and out of sight. We set out to find a way to innovate a way to mechanise this method for the everyday styler. The new Dyson Supersonic™ Flyaway attachment harnesses the phenomenon of Coanda to smooth flyaways out of sight, without exposing the hair to extreme heat damage.”
Dyson engineers gathered in excess of 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world. Whilst stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates. This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage – damaged hair is weaker and more prone to breakage, thus perpetuating the prevalence of further flyaways.
From today the new Dyson Supersonic Flyaway attachment will be available online when purchasing the Dyson Supersonic hair dryer with an RRP of NZ$649. The new attachment will also be available when purchasing the Dyson Supersonic hair dryer at Noel Leeming, Farmers, David Jones and Sephora.
The new Dyson Supersonic Flyaway attachment is fully compatible with existing models of the Dyson Supersonic hair dryer, and will also be available individually online priced at NZ$109.
Images supplied.