Toni Marie Hood is the designer and Managing Director of WOMEN, and she has been involved in all aspects of the fashion industry for more than 20 years.
After the birth of her daughter, Toni Marie’s passion for fashion led to a desire to create her own label. Drawing on her experience as the team leader and head designer of a successful New Zealand label, and the knowledge from the extensive international travel she has done, Toni created WOMEN.
WOMEN’s flagship store is located in the heart of Mt Maunganui, and, this Thursday, 11th November, WOMEN will open their second store, located in Newmarket, Auckland. We caught up with Toni to talk all things fashion!
Tell us a little bit about WOMEN:
Our summer ranges are always about feminine fabrics, gorgeous dresses and an outstanding fit. We want women to look and feel confident in our garments. WOMEN as a label is ever-changing. It’s an exciting designer label delivering high quality, innovative and wearable contemporary fashion. WOMEN presents edgy silhouettes and clever detail – ranging from street wear to occasion wear.
Describe your personal style:
I have a real thing for ‘rock chick’ glam mixed with something feminine. I like clashing styles.
Who is your favourite NZ designer?
I would have to say Trelise Cooper. She has beautiful fabrics and is very different from what I do- but she is a clever businesswoman and I respect that.
What is your favourite current item of clothing?
A bright pink new season WOMEN ‘Shout’ coat that I wear over black or with jeans.
What is your favourite fashion purchase of all time?
A gorgeous coat by a Japanese designer that I bought while road tripping through Europe.
What has been your biggest fashion mistake?
I think a purple oversized jumper over yellow tights when I was 16 is pretty up there!
Where in NZ do you think is the most fashionable?
Auckland. They are unafraid and are consumed by beautiful designers and stores. They have a real sense of style.