Revlon’s new global brand ambassador, Gal Gadot. Image supplied.
Gal Gadot was recently announced as the new Global Brand Ambassador for Revlon and the actress will launch the brand’s new Live Boldly campaign. Gadot is a perfect match for the campaign which launches later this month and is ‘designed to inspire women to express themselves with passion, optimism, strength and style.’ Live Boldly will be a multi-media campaign featuring a series of experiential activations and cultural immersions ‘designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.’ For this campaign she will be joined by four additional brand ambassadors, that will be announced later in the month and represent the ethos of living boldly.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognised, and I’m so proud that I get to witness and live this amazing change.”
“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon. “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” said Garcia.
We’re big fans of wonder woman Gadot, who is an actress, wife, mother, former soldier, former Miss Israel, and advocate for women. She’s a perfect choice for a Revlon who are known for celebrating strong women and Gadot will begin appearing on behalf of Revlon across all media platforms beginning this month.