Fashion has been a focus at Ellerslie for more than 40 years, when the first Fashions in the Field competition was held.
Viva Fashions in the Field is one of the most highly-prized fashion occasions on the racing calendar. We expect over 130 entries this year.
Judging for 2011, will be lead up by Claire Hahn a previous winner of Viva Fashions in the Field and Prix de Fashion, joining her will be Di Goldsworthy, Racing personality and has often judged fashion competitions at Ellerslie, Zoe Walker, Viva Fashion Editor and Charlotte Moor, 2009 Viva Fashions in the Field Winner.
Category options are Naveya & Sloane Under 25 Years, Canvas Ladies’ Racewear, Mink Photography Ascot Lady (45+ years), Panasonic Menswear or Natalie Chan Millinery.
Entrants can pick one category but all are automatically eligible for the Natalie Chan Millinery category.
(Please note there is no Avant-Garde category for 2011)
All category winners gain automatic entry into Nissan Prix de Fashion on TV3 Derby Day on Saturday 3 March 2012
So what do the judges look for?
– Appropriateness of the outfit for the Race Day
– Suitability of the outfit for the weather conditions of the day
– Style and originality
– Attention to detail
– A headpiece is an essential component of race wear for the ladies – as is a suit and tie for the gents
– Understanding and interpretation of current fashion trends
– Grooming and deportment
– Someone who embodies the essence of Ellerslie
If you think you’ve got what it takes, entry into the competition is free and can be done prior to the day online here or on the day between 10am – 12pm.
