French Fashion: The House of Isabel Marant


When the lucky winner of our Bastille Day ?The Art of Pleasure? competition told us of her favourite French fashion designer, Isabel Marant, we thought we should spread the word about this talented French icon.

While a relatively new name around the New Zealand fashion circuit, Marant?s house of fashion was founded in 1994.

And the label has been synonymous with the cool girl?s go-to for Parisian insouciance ever since.


Isabel was awarded with the coveted Award de la Mode in 1997, and in 1999 she added the lower-priced line Etoile to her gorgeous range – capturing a larger audience and enlarging her fan base even further.

By 2011, Marant?s look of perfectly tousled French cool was hitting its stride, with waiting lists for her fringed and studded boots and garments wrapping clear around the globe.

Isabel Marant?s style is effortlessly hip with a touch of bohemian chic. Her signature trophy jackets, laid-back knits and striking accessories have become the uniform of models, fashion editors, and style-setters worldwide.


The company now has nine stores worldwide, including: Paris, New York, Hong Kong, Beijing, Madrid, and Beirut. Isabel?s designs are also sold in over 35 countries, catering to fashionistas all over the world.

With famous faces like Kate Moss and Gisele Bundchen gracing Marant?s campaigns, there is truly no end to the success this talented designer will achieve.


-Lena Aseeva

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