I aspire to be the creator that people look to for inspiration, and to encourage my audience to stay authentic in a fast-paced world of momentary trends.

I remember being first inspired by my French roots. Parisian fashion is synonymous with timeless elegance. Their emphasis on the small details, focus on quality and effortless chic has influenced not only my sense of style but my minimalist approach to life – those close to me would describe me as ‘less is more’, personified.

My first role in the industry (Associate Director of a small New Zealand label) brought to light and fueled my love for design, branding and aesthetics which opened doors that paved the way for the exciting opportunities my career was yet to offer.

Fast-forward to today, I am the Marketing Manager at The Diamond Shop, where I spend my time curating and upholding the opulence of our beautiful brand. From digital strategy and social media to event management, there is never a dull moment in my day (powered by Daily Bread pastries and bottomless coffee of course).

My goals in our ever-changing fashion industry circle back to my love for quiet luxury. I hope to create a platform that embraces style in its simplest forms – elegant, chic and timeless.

Check out Sophie on Instagram and TikTok

The FNZ Creators Power List 2023 was brought to life with the support of Powerhouse