My intent was never to use my social media platform to become an influencer, nor do I consider myself one. The idea was to use it as an extension of myself and my love for the fashion industry.

I have a bachelor’s degree in Fashion Design and have 17 years of experience working in the Fashion industry. I originally started out at a fashion buying company where I produced specification drawings, before I ventured into the full spectrum of styling. I have worked in New Zealand, New York, Dubai, Sydney and London, where I worked across Editorials, Advertising Campaigns, Fashion Runway, News in Studio, TV commercials, red carpets, music videos, Oscars, and personal styling.

I currently work for Warner Brothers Discovery ANZ where I style presenters for 10 news and current affairs shows. I have been lucky to travel a lot for my line of work, completing international buying trips and following the international Fashion Week circuit. This year I was an ambassador again for NZFW and I am also an ambassador for a charity close to my heart, Dress for Success. Outside of fashion, I study Portuguese ahead of a trip to Brazil planned for this summer.

Due to the nature of my job, I have daily industry access and use my platform to take you on my journey from day to day as a stylist, with snippets of my personal life in-between. I am forever impressed with New Zealand Fashion and am a big advocate of supporting local. I show through the latest collections, work closely with designers, collaborate with brands, travel on buying trips and attend Fashion Weeks. I want my followers to feel like they are there and a part of the action, being educated, appreciating expression of street style, enjoying fashion highlights and the escapism and creativity it can bring.

Check out Sarah on Instagram and TikTok

The FNZ Creators Power List 2023 was brought to life with the support of Powerhouse