In recent times the world has made a much-needed shift in the realm of inclusivity and the beauty industry has stepped up with brands providing more inclusive shades within their foundation ranges. There is still a lot of work to be done within the realm of inclusivity, but it is becoming much easier to find your perfect foundation match, meaning a lot of customers are finding it easier to see their complexions being represented. So we have rounded up a few international beauty brands that have a wide variety of foundation shades and these are some of our favourites.
Fenty Beauty
Fenty Beauty by Rihanna has paved the way for inclusive beauty products with a whopping range of 50 shades in their foundation range to fit a wide variety of skin tones. The inclusive beauty brand changed the game when it launched it’s first range of foundation in 2017 which included several skin tones previously uncatered for.
IMAN Cosmetics
Supermodel Iman has pioneered this makeup brand to include a vast range of makeup for predominantly women of colour. They have a variety of shades in powders, creams, liquids and stick foundations all with the supermodel’s tick of approval.
Nars
Nars Natural Double Wear foundation contains 34 shades and is 16-hour long-wearing. They also claim that this formula will not oxidise so it won’t change on the skin.
Black Opal
Black Opal is another makeup brand designed for women with darker skin tones. All of their cosmetic products have shades that work with caramel and chocolate skin tones.
L’Oréal
L’Oréal True Match foundation is super blendable and comes in a liquid form with 45 shades to discover your match. L’Oréal Paris’ True Match Super-Blendable Original Foundation launched nearly fifteen years ago as an innovator in bringing shade-matching technology to foundation makeup. True Match’s mission then as it is today is to develop shades that matched each person’s unique skin tone.
Black Up
Black Up is an expert cosmetic brand designed for women of colour, with one of their best selling products being their contour sticks for darker skin tones, which have previously been harder to find.
Bobbi Brown
Bobbi Brown’s popular Skin Longwear weightless foundation comes in a range of 42 different shades and includes an added SPF 15. The pigments are precisely balanced through artistry expertise to skin’s top tones and undertones to deliver a natural-looking shade range for many skin tones.
Sephora Collection
This collection of foundation from Sephora has 40 shades to choose from, with the formula including hyaluronic acid and Vitamin E to hydrate and protect. It offers buildable coverage for a flawless complexion and a visibly natural finish.
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