Boutique fashion retailer Superette further adds to its offering with the launch of a carefully curated selection of lifestyle and home products, housed in a new concept space in their Ponsonby flagship store.
The expansion comes as a natural evolution for the Superette brand. From its inception eleven years ago, the fresh and original retail spaces have been built upon the philosophy of creating an inspired retail space of sought-after and unique products that go beyond clothes hanging on a rack.
Owners James Rigden and Rickie Dee have always followed this mentality when buying and sourcing for the store. The hand-picked selection each season is reflective of fashion and objects that they desire for themselves.
The concept merchandises lifestyle and fashion together in a way that allows customers to not only complete their entire look, but also translate the aesthetic to their homes as well.
Alongside the current fashion offerings, Superette Space introduces a carefully curated selection of new lifestyle products.
Spanning both vintage and new, the product range from stools and poufs, boutique bedding, throws, cushions, prints, limited edition coffee table books, light boxes and much more.
The offering will also include a capsule collection of Superette’s own designs, including art, pillows, studded taxidermy skulls and hand painted Deer antlers, not to be found anywhere else.
The space also includes a dedicated capsule section of coveted basics label, Bassike’s, best-selling pieces for both men and women.
The new expansion of lifestyle products will be tightly integrated through the Superette E-Boutique, offering customers both locally and internationally to shop the coveted pieces at the click of a mouse – just as they would the fashion.
282 Ponsonby Road