Fashion is A.OK

A.OK – All on K’Rd brings four of Auckland’s edgiest labels – Hailwood, Jimmy D, Lela Jacobs and Maaike  – to NZ Fashion Weekend.

Karangahape Rd. is renowned as a place to find a diverse and unique mix of cultures and sensibilities  – and with their stores and workrooms based on the iconic strip, these designers celebrate their surrounds with some of the most directional fashion designed in New Zealand today.


Hailwood – Available from his namesake boutique, Hailwood collections have a sexy street appeal, and contain everything from printed tees and dresses to tailored evening wear in custom fabrics.

Jimmy D – Known for his strong design aesthetic of “drapey layers of (mostly) black with body conscious elements and a dark sense of humour”, both his store, Children Of Vision, and the designer are a perfect fit for K Rd.

Lela Jacobs – With her minimal and understated pieces, this is one designer who places emphasis on strong silhouette and line, innovation and androgynous appeal, available at her K'Rd store, The Keep.

Maaike – Beautiful, clever and wearable garments, produced entirely in New Zealand, Maaike pieces always surprise with their attention to detail, innovative cutting and above all, wearability, found at Maaike + Co in the St Kevins Arcade.


Saturday, September 7, 2:30pm
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