Mercedes-Benz New Zealand has announced its Elite Partnership with 2014 New Zealand Fashion Week and recognised Dame Trelise Cooper as the inaugural New Zealand recipient of the ‘Mercedes-Benz Presents’ accolade.
The ‘Mercedes-Benz Presents’ global programme recognises designers who demonstrate dedication to the use of quality materials, unique style and innovative design. Past recipients of the prestigious honour include respected designers such as Carolina Herrera, Derek Lam, Badgely Mischka and Australia’s Carla Zampatti.
Dame Trelise Cooper says she values the partnership with Mercedes-Benz. “The brand is synonymous with innovative, timeless design and excellent quality goals I try to achieve with my own brand.
“I feel very honoured to have been asked to be the first designer to show at the inaugural and prestigious ‘Mercedes-Benz Presents’ event in New Zealand.”
Dame Trelise Cooper has been a brand ambassador for Mercedes-Benz since 2002. Her autumn / winter 2015 collection titled ‘Mercedes-Benz Presents Trelise Cooper’ premieres at and is exclusive to New Zealand Fashion Week.
In addition to ‘Mercedes-Benz Presents’, the brand’s support of New Zealand Fashion Week includes recognition as the ‘official automotive partner’ as well as the naming rights partner to a second Trelise Cooper show during Fashion Week.
As the ‘official automotive partner’, Mercedes-Benz is providing a fleet of official event vehicles comprising 12 all-new C-Classes. Making its highly anticipated debut in New Zealand, the all-new C-Class will transport VIP guests throughout Fashion Week in unrivalled Mercedes-Benz luxury.