RUBY is stepping into a fresh new era, and its Ponsonby store has received a stylish makeover to match.
As part of what the brand calls its ‘Polishing Era’, the flagship Auckland location has undergone a transformation that promises to delight longtime fans and newcomers alike.
Leading the charge in this exciting revamp is Sam Boanas, the interior designer responsible for the dreamy aesthetic of RUBY’s Mount Maunganui boutique. Together with RUBY, Boanas has worked to bring the same breezy, holiday-inspired feel to Ponsonby, creating a space that blends elegance with a playful and modern twist.
At the heart of the redesign are two core pillars of the RUBY brand: the Rubette Experience and RUBY Says Recycle. The Rubette Experience is all about making customers feel like part of the RUBY family, with personalised service and thoughtful touches designed to elevate every interaction. Meanwhile, RUBY Says Recycle emphasises the brand’s commitment to sustainability, encouraging customers to recycle their pre-loved RUBY pieces. Both initiatives have been thoughtfully woven into the store’s new layout, giving visitors a space that feels both warm and purposeful.
The timing couldn’t be better for RUBY to refresh its Ponsonby location, with the buzz of pre-summer energy in the air. The updated store reflects RUBY’s goal to inject more joy and playfulness into every visit, whether you’re popping in for a browse, looking for a new addition to your wardrobe, or simply enjoying the store’s relaxed atmosphere.
To celebrate the reopening, RUBY is offering an extra-special treat: double loyalty points on all full-priced purchases made from Thursday, September 26th to Sunday, September 29th. It’s a limited-time offer designed to thank their customers for their ongoing support, while giving them a great reason to visit the newly polished Ponsonby store.
Deanna Didovich, RUBY Creative Director says “Giving our Ponsonby store a little revamp is something we are so excited about and could not be happier with the new space. Partnering with Sam again, after his incredible transformation of our Mount Maunganui store was an absolute joy. His keen understanding of our brand really came to fruition in this store with his use of colour and space. Plus, it’s the perfect home for the amazing Claudia Kogachi artwork that has been with us since last year. We can’t wait for our Rubettes to fall in love with their new Auckland home.”
Whether you’re after a fashion fix or curious about the brand’s new look, there’s never been a better time to experience RUBY Ponsonby’s glow-up firsthand. Expect a space that combines the signature RUBY aesthetic with exciting new elements that promise to make every shopping trip feel special.
“I think the space feels distinctly RUBY – taking cues from the joyfulness associated with the brand and the colourful clothing” says Sam Boanas, Interior Designer
RUBY Ponsonby is not just a store anymore—it’s a celebration of everything the brand stands for: creativity, sustainability, and community.
RUBY Ponsonby is now open at 95 Ponsonby Road, Auckland.