This group show debuted Autumn/Winter 2014 collections from My Boyfriends Back, Millicent, Sheryl May, Mardle and Love Hotel.
My Boyfriends Back
First down the runway – My BoyFriends Back. Presenting their collection of dark romance and femininity mixed with an awkward edge. Rich royal gem tones and floral fabrics set the mood for a story of transition, individuality and becoming. Lush velvet, tartan and layering was a key theme for MBB and their emphasis on draping teamed with tailored details made for an exquisite collection that is completely wearable with an edgy drama.
Millicent
Millicent’s A/W14 collection, aptly named ‘Blur and Focus’ showcases contrasts in form and fabric. The combination of texture with smooth & silky, fluid for firm and shine with matte tells the story of blurring the lines with fashion.
Image: Michael Ng
Deep jewel coloured hues of moss, purple and teal tell the story of modern femininity and sophistication. Millicent has created beautiful, effortless & completely wearable designs and the designers’ love of textiles, colour and print shines through in the detailed work of each garment.
Sheryl May
Sheryl May’s ‘Reign Fall’ collection reflects the spirited bond which Sheryl has with London – her second home – a place of original fashion trends, where people of all walk of life express their style. This is the story behind May’s Reign Fall Collection.
May combines print and texture, old and new, vintage with contemporary. An owl print mixed with a floral design was the key theme throughout her collection, from full-front prints to an owl backpack. A feminine approach throughout the collection via beautiful drapey silk fabric and form fitting tartan pieces, mixed with the unexpected such as the floral rock star biker jacket. A beautiful collection encompassing drama and originality.
Mardle
Mardle showcased her collection of ‘Way of the Saint’. A juxtapositioning of the fantastical styling of Japanese Onna-bugeisha – female warriors of the upper social classes in feudal Japan, French saint & warrior of her own time, Joan of Arc.
Mardle’s collection features graphic brocades, heavy wools and boucles, amongst printed chiffon and more traditional Japanese fabrications. Lace, merino and velveteen added a dramatic twist to the collection and the fabulous copper statement jewellery topped the collection off perfectly.
Oversized coats, wraps and tailored pieces made for a beautiful, feminine collection with an eclectic mix of eye-catching fabric. A standout range proving Mardle is here to stay!
Love Hotel
Love On Line tells the story of Love Hotel’s collection. Inspired by today’s new ideas of femininity and dating practices, whilst referencing a time of romance through the use of layering, lingere and lots of spots.
Love hotel manages to mix beautiful femininity with masculine bold perfectly. Their use of block panelling teamed with delicate fabrics and sheer layering shows an understanding of woman wanting wearable yet confident and sexy clothing, which their collection Love On Line emulates through a polished and fresh collection. The colour palette includes monochromatic, subdued white, blush pink and natural copper. Feminine and masculine silhouettes are paired to make a bold modern statement with a timeless feel and French style twist.