Matilda Rice (centre) in the finale for Jockey’s New Zealand Fashion Week 2018. Image. by Katherine Tuenter.
The studio at NZFW was transformed into the ‘Jockey Stadium’ for its showing this afternoon, complete with grass turf, bleacher style seating and popcorn snacks for all. A grainy clip of a softball match played from the projector before an announcer donned in a softball uniform came down the pitch and sang a rousing rendition of ‘Take Me out to Ball Game’. If you can’t tell by now, the team behind Jockey excel at staging an entertaining and themed showcase.
The American sports theme carried through to the first section of looks we saw come down the runway modeled by All Black players and sportsmen they wore briefs in navy, red and white with polka dots and stripe detailing, accessorised with softball bats and mitts. Jockey ambassador Matilda Rice made her first appearance in a pretty lace mauve bra and panty set, to loud appreciation from fiancé Art Green (they are so sweet!). Next up was social media influencer Jess Quinn to the delight of the audience in a basic black sport bra and brief set.
We next see the capsule range that Rice has co designed in collaboration with Jockey. Together they developed a very pretty teal and apricot floral print that comes in singlets, crop tops and briefs and are able to be mixed and matched with solid pieces.
The sleepwear component was shown next and with a variety of cotton tee shirts, singlets, bottoms and lightweight dressing gowns. They came in pretty pastels and florals for the ladies and dark neutrals for the men. The high energy momentum of the show was kept up as the models strutted and danced down the runway, smiling and high fiving each other; it really is quite a fun atmosphere to revel in.
And lastly was the Jockey performance range modelled to great effect by the males, boxer briefs came in a range of dark solid colours, with some designs featuring a subtle stripe. Finishing off the show was a blast of confetti and red, white and blue streamers came bustling down from the ceiling, on theme ’til the end.
Soundtrack: Fun upbeat tunes-Living in America by James Brown, California Dreamin’ by Sia, American Boy by Estelle, and Dani California by Red Hot Chilli Peppers… sense the pattern?
Beauty Notes: The Jockey hair team was lead by Sara Allsop from Dharma and was very simple, going with the model’s natural texture. The makeup team was lead by Kristen Stewart from Kristen Stewart School Of Makeup and was also very natural with bronzed skin, natural peachy tones on the cheeks and white in the corners of the eyes. (Beauty Notes by Nina Franklin).
Hot Items: The pretty pieces co-designed by Matilda Rice will surely sell out this Summer.
Images by Katherine Tuenter.