ITZME followed up their New Generation show last year with an independent show shared with Julian Danger this year. Both labels have demonstrated a modern approach in their previous collections but this season they went for quite different collections.
First up was ITZME who presented a sweet range that had a very feminine sensibility. Designer Shuai Zhang channelled a sixties muse with her mini dresses that featured cute collars and button details in red and white. The babydoll styles had cute pink pompom shoes and socks with puffy sleeves completing the look.
The seventies also influenced ITZME with wide-legged trousers and pussy bow blouses which complemented the black velvet pyjama-style outfits with white trimming. It was certainly a quirky collection with a chequerboard look adding to the abstract ‘Alice in Wonderland’ feel.
In contrast Julian Danger went for a cleaner look with a focus on neutrals. The opening look was a soft grey suit with a long coat which featured masculine tailoring for a nonchalant look. Coats were a feature including a black curved cape which was particularly striking. Textured knits, midi-skirts, sheer shirts and wide-legged trousers all in cream made for casually elegant looks.
Navy, grey and peach also made an appearance with the whole range having a fresh appeal that was timeless and chic. It’s easy to see how this collection will have wide appeal for its easy wearability and effortless charm.
The show was presented by hair brand Wella Professionals (that’s the salon-only product line), and each designer worked with a different hair director to create the looks. For ITZME, it was Brad Lepper from French Revolver creating a look with an ultra-smooth finish and deep side-swept parting in front, inspired by designer Shuai Zhang’s muse, Twiggy – not so much a direct reference to the iconic model’s own hair, but more 60’s Youthquake attitude meets modern Alice in Wonderland. Then for Julian Danger, Servilles’ creative director Raymond Robinson, invented a look that was both upbeat and soft. “It was about creating a look that was pretty and confident with elements of luxury,” said Robinson. “We used a beautiful soft ‘furball’ hair accessory with a semi-structured chignon and Wella product to create lots of texture.”
By Evelyn Ebrey www.justsopretty.net
Images: Yvonne Shearer Photography Yvonneshearer.com