Aim NZFW 2014

Images: Yvonne Shearer Photography

The second day of New Zealand Fashion Week kicked off with the introduction of Aim, a new womenswear label by streetwear brand Huffer.

Although there was no runway show this morning, rather lots of prints of the range on beautiful Australian model Bambi Northwood-Blyth decorating the walls of Huffer’s Queen Street basement space.

To keep things interesting Huffer enlisted the help of local singer songwriter Watercolours who performed a brilliant set live and amused the assembled fashion set with her performance, leaving the stage to dance animatedly in the crowd.

Aim’s debut collection is a grown up affair, lots of simple, elegant pieces in a mostly monochromatic colour palette. It’s an interesting move from the well-regarded streetwear company and it will no doubt find favour amongst those women who are a fan of uncomplicated dressing.

– Evelyn Ebrey

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