Elizabeth Arden announces ‘March On Pink’ campaign

Elizabeth Arden 'March On' campaign

Elizabeth Arden and Reese Witherspoon announce March On Pink campaign. Image supplied.

Elizabeth Arden have launched their new March On Pink campaign this month, which is the next phase of the brand’s signature philanthropic campaign. The brand have made a $1 million pledge to support UN Women in their work to advance women’s issues worldwide.  To help raise awareness and campaign efforts, a limited-edition lipstick signed by Reese Witherspoon in the shade Pink Punch will be sold globally from this month, with 100% of the proceeds donated to UN Women.

Red was the limited-edition March On lipstick shade for last year’s Elizabeth Arden’s campaign so it seems fitting that this year’s campaign is a bold pink shade.  It is inspired by the next generation of young women leaders and enacting great change, Pink Punch is designed to unapologetically embrace women’s boldness and femininity.

“It’s an incredible time to be a woman.  The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate.  “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”

Elizabeth Arden was an early supporter of women’s rights and the brand’s legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue.  Over one-hundred years later, the company remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.

“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit,” says Ava Huang, General Manager, Elizabeth Arden.  “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On.  This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another.  We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality.”

“One of the strongest drivers of change toward gender equality is widespread awareness and participation,” explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women.  “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Woman & Girl Count’ gender data initiative.  We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction.”

The March On Beautiful Color Lipstick in Pink Punch is available now for RRP$51 at all Elizabeth Arden stockists nationwide.

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