New Edmund Hillary womenswear is available from today. Image by Julian Apse.
Last year, we were introduced to the clothing label inspired by adventurer Edmund Hillary which launched at New Zealand Fashion Week 2018. Edmund Hillary brand has had such a brilliant response to its debut range globally that they’ve launched a women’s clothing range today. The new collection was enabled by a successful capital raising exercise that topped $1.3m NZD which has enabled the business to scale up to meet demand quickly.
“Women have been requesting Edmund Hillary garments, and even purchasing the men’s ones, since we first launched the range last year so we’re delighted to be able to present this first collection,” says Edmund Hillary marketing director Clare Hall-Taylor. “These are timeless pieces that will become a staple of the modern woman’s wardrobe for years to come.”
The women’s range like the men’s range includes pieces inspired by the clothing worn on Sir Edmund Hillary’s iconic 1953 Mt Everest expedition and subsequent adventures. They’ve been adjusted for modern requirements with a focus on high quality materials, ethical production and great fits.
Five jackets in various lengths and shapes are the key pieces of the womenswear with accessories in the form of handknitted mittens and cosy hats on offer too. The recurring motif of the collection is the three peak design detail borrowed from Sir Edmund Hillary’s Coat of Arms.
There is global demand for the Edmund Hillary clothing brand with the initial collection stocked in retailers in China, Australia and the UK as well as New Zealand. The company itself was co-founded with the family of Sir Edmund Hillary and a portion of all sales are donated to Ed’s charity work in Nepal as well as outdoor initiatives in New Zealand, UK and Nepal.
Images by Julian Apse.