Dyson launches innovative cord-free hair straightener

Dyson Corrale

The new Dyson Corrale is the only hair straightener with flexing plate technology. Image supplied.

Dyson have introduced an innovative new hair straightener called Dyson Corrale which is cord-free and is the only hair straightener with flexing plate technology. It uses patented Dyson flexing plates that shape to gather hair and deliver enhanced styling with less hair damage in record time.

The Dyson Corral straightener features pioneering microhinged plate technology, which sees the plates flex to shape and gather hair, applying even heat and tension to all the hair strands in every pass and keeping them perfectly aligned, reducing the reliance on heat. It is suitable for all hair types and also features Dyson’s Intelligent Heat Control for precise temperatures, together with 4-cell lithium-ion battery technology to deliver cord-free performance, allowing users to achieve outstanding style anywhere they wish.

“Since we first started developing the Dyson SupersonicTM hair dryer, we have continued to explore the science of style, seeking to understand what makes hair smooth, shiny and glossy, and what makes it dull, damaged and lifeless,” says James Dyson, Founder and Chief Engineer. “We have been worried about the style results and heat damage from flat plate straighteners. Flat hair irons apply tension and heat only on the thickest part of the hair tress, the strands at the edges are not clamped, leaving them slack, unheated and leaving flyaways. It requires multiple passes on the same section of hair tress to give an even look, by which time excess heat may have caused reduced strength and less gloss.”

“We discovered that if the plates could conform to the precise profile of the tress, then with each pass we could apply the correct tension to all the hair strands. This means that we get an enhanced style and without excessive heat damage. We simply do not need the heat that others apply. We engineered unique flexing plates of magnesium copper, wire eroded to a precise accuracy of 65 microns to adapt to the shape of the hair tress. The copper plates wrap around the tress, applying even heat and tension to all the hair strands, keeping them aligned. The Dyson Corrale straightener elevates styling results, while dramatically reducing the heat damage on hair.”

Dyson has been researching into the science of straightening for almost a decade, investing over £100m into hair laboratories across the globe and employing thousands of hair scientists, engineers and professionals. These expert teams have studied in detail everything from the structure of hair to airflow dynamics whilst understanding thermal, mechanical and chemical damage – and the subsequent effects on hair health. The results are outstanding products that are kind to hair and achieve excellent styling results.

Much like the Dyson Supersonic hair dryer and the Dyson Airwrap styler, the Dyson Corrale straightener features Intelligent Heat Control technology. Using a platinum sensor, the temperature is measured 100 times a second. This technology communicates with a microprocessor which in turn controls the heating system delivering precise, accurate heat.

The Dyson Corrale is powered by a four-cell lithium-ion battery while delivering the same thermal performance of a corded product but with cord-free versatility and universal voltage allowing users to style anywhere, anytime. A flight mode feature also ensures the device meets air travel standards and can be packed in cabin luggage for travel. It fully recharges in just 70 minutes and provides up to 30 minutes of cord-free styling at a time. Placing the straightener into the ergonomic charging dock at regular intervals whilst styling or alternatively attaching the magnetic 360° charging cable provides a hybrid charge mode for longer styling sessions.

The Dyson Corrale straightener in dark nickel/fuchsia and purple/black will be available in New Zealand online from 24th April, with an RRP of $749. From 1 May, the Dyson Corrale straightener dark nickel/fuchsia will be available at selected Farmers stores.

Dyson Corrale

Images supplied.

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