Image from Dune London's recent campaign.
This year has definitely been a big year for international brands opening stores in New Zealand and the latest to arrive is footwear brand Dune London. They're a leading UK brand who offer affordable yet fashionable footwear and accessories, and their new store is right in the heart of shopping mecca Newmarket at the Westfield complex on 277 Broadway.
The eye-catching new store is 85 square metres and showcases the latest ladies’ and men’s footwear and accessories collections inside its striking white, orange, purple and grey space. It's designed to be an exciting and engaging place to shop for customers and even features a "shoefie" set-up for shoppers to take their own shoe selfies of their favourite shoes or new purchases.
Dune London has been incredibly successful since it launched as a concession stand in London in 1992 and now has over 300 stores and concessions around the world. “We are extremely excited for the grand opening of our first store in New Zealand. With Auckland being its fashionable capital, we are eager to see the reaction of the customer in this new market,” says Director of International, Ben Jobling.
The founders of 3 Wise Men, Richard Miles, Hugh Cotterill and Simon Peacocke, are the New Zealanders behind bringing Dune London to our shores and Miles had been perusing the idea since 2014 in “a quest to bring the brand I always admired to NZ.” Miles says he has plans to open between 15 and 20 Dune-branded stores over the next three years with the next set to open in St Lukes in October.
But what of the shoes on offer at the new store? Well, Dune London have an array of styles with everything from chic heels, flats and boots for women to more unique styles that play with seasonal trends. We particularly liked all the floral details on their latest range available in store which are perfect for the warmer months down here. The men's styles featured cool sneakers, loafers and more formal lace-ups and brogues with lots of different tastes catered for. Whether you're after party shoes, sandals, everyday classics or something in between it's definitely worth checking out the new Dune London store.