“Make-up is magic: it’s the way you want to show yourself, to express yourself and how you feel at a certain moment.” – Dries Van Noten
Dries Van Noten, hailed by The New York Times as “one of fashion’s most cerebral designers,” has always followed an inner creative compass that defies fleeting trends. Renowned for his signature eclecticism, Dries masterfully blends print, weave, colour, and cut to create extraordinary, timeless pieces. In March 2024, he stepped down from his role as Chief Creative Officer but will remain involved in the house, which was acquired by the Spanish luxury group Puig in 2018.
Then in 2022, nearly four decades after launching his eponymous brand, Dries Van Noten ventured into the world of beauty. His debut collection, featuring 10 gender-fluid eau de parfums and 30 lipsticks, quickly achieved cult status among beauty enthusiasts and Van Noten’s devoted followers. The lipsticks, celebrated for their moisturising rosehip oil formula and luxurious, maximalist packaging, became instant favourites.
Each bottle is a work of art, reflecting the duality within the fragrance. Discover unique material combinations that showcase craftsmanship and innovation. From opening a perfume bottle to twisting a lipstick, every gesture offers a sensorial surprise, drawing you into Dries’ world of unexpected beauty.
Dries Van Noten Beauty leads in ethical sourcing and craftsmanship, prioritising respect for the planet and its people. With a focus on recycling, upcycling, natural ingredients, animal-friendly formulas, and responsible sourcing, the brand upholds the highest standards of ethical commerce.
With over 100 fashion shows to his name, Dries Van Noten is no stranger to beauty. Collaborating with top hair and makeup artists, his shows consistently feature bold beauty statements that highlight the materiality of fashion. Feathers, beads, jewels, and metals are often used alongside makeup to enhance his collections and adorn his models. A pared-back beauty look is rarely part of Dries’ aesthetic.
Dries Van Noten’s collection of fragrances, make-up and beauty accessories are available to shop exclusively at select MECCA stores and online NOW.