The iconic Dr. Martens Jadon Boot
The iconic Dr. Martens collection has long boasted a history infused with confidence and attitude, dating back to the brand’s first boot in 1960 (the eight-holed 1460).
Playing a role in this legacy is the Jadon boot, having traversed its own journey from a subcultural statement to an anti-mainstream cult icon. The Jadon boot is celebrating its first decade, with Dr. Martens launching a short film in celebration of its place in culture, featuring insights and anecdotes from Dr. Martens’ ex-and-current Creative Directors Damien Wilson and Darren McKoy, photographer Tommy Ton, fashion blogger Bryanboy, and DM’s collectors and collaborators from over the years.
When Dr. Martens’ design team created the Jadon boot, they had a clear objective: a boot that stood apart from the original 1460 boot but retained its DNA. A positive mutation. A natural progression. A boot that would capture the Docs heritage and inspire another 50 years of rebellious attitude.
The Jadon boot tapped into a growing subculture of alternative wearers whose style was becoming louder and bolder. The boot is instantly recognisable by its formidable Quad sole — a literal and metaphorical platform for a new generation of vibrant, fluid, fearless self-expression.
“People were starting to dress a little bit more extreme and that’s Dr. Martens’ stomping ground, so that’s where we started,” says Damien Wilson, Former Creative Director.
In the years after its birth, the Jadon boot left its sole print on blogs and mood boards worldwide. But in true Docs style, nowhere was it more ardently adopted than in the music world. An unmissable, stomping go-to for bold non-conformists, the Jadon boot has music stitched in.
“The Jadon boot plays an important role in music. Pop, grunge, progressive alternative. The boot empowers the artists that truly adopt the brand,” says Darren McKoy, Creative Director of Dr. Martens.
The Jadon boot has 10 years under its belt and a solid foundation of timeless Dr. Martens DNA. Now, 2023 is a celebration of that journey, and where it’s going next.
The Dr. Martens Jadon Boot is available online and in any Dr. Martens retail stores in New Zealand.
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