Imagery from Deuce’s Always Young campaign. Images supplied.
Deuce launched their very first brand campaign today which features colourful imagery highlighting their popular sneakers. Called Always Young the campaign celebrates the youthful feeling of wearing sneakers and embracing this feeling in everyday life. Unsuprisingly, sneakers have had a significant rise in popularity in recent years and are now seen everywhere from the front row to the boardroom, and are a go-to shoe for every age too.
“When we reminisce to being young, we think about the fearlessness, the fun and the laughter, the ability to dream big! Wearing a pair of sneakers lets us embrace the feeling of being young, adding a skip to our step and the feeling we can achieve anything. Our in-house New Zealand team design our seasonal collections with this feeling in mind, focusing on comfort, versatility, nostalgic elements of lace and rhinestones and pops of colour,” add the Deuce team in this campaign’s notes.
They’re right that young is an attitude, not a number, date or a catch-all demographic. If you chat to any elderly person they’ll often tell you they don’t feel any older on the inside and there’s no reason why anyone of any age can’t wear whatever makes them feel happy. It’s about the way you feel when you step out in the world. When you feel great from the ground up, good things happen. Deuce have created sneakers that feel good to wear and this campaign perfectly captures the joy and positivity of the brand.
As we’ve shared with you before, Deuce’s charity, Young Hearts Project, directly benefits from the sale of Deuce sneakers. The charity was founded in 2014 and supports young Australasians with skills and resilience, as they embark on life challenges. Funds raised for the Young Hearts Project go to the brand’s four key partners, Youthline, the Graeme Dingle Foundation, headspace and Great Potentials. In the six years since the charity launched, Deuce has raised over $1.5million for young Kiwis and Australians which is definitely something to be happy about too.