Danielle Hayes, the new Face of Covergirl NZ

Danielle has been awarded a 12 month contract with COVERGIRL cosmetics in New Zealand.

What does it mean to you to you to be a COVERGIRL?
“I don't usually wear a lot of makeup, so I prefer a very natural look and COVERGIRL products are great at achieving that look, and it really means a lot to me to be following in the footsteps of all these other great artists and actresses that I've looked up to for a long time who have partnered with COVERGIRL – people like Drew Barrymore and Ellen DeGeneres.”

What is your must-have COVERGIRL product?
“I love Lash Blast Fusion Mascara, it comes in a bright purple tube so I can easily find it in my bag and I don't have very big lashes so it certainly helps me get thick, bold lashes. Shine Blast Lipgloss is also great as it is a lightweight lipgloss without the tackiness of a typical lipgloss”.

COVERGIRL print and in-store advertising as well as in-store events featuring Danielle Hayes will launch immediately in November 2010, featuring the new products LashBlast Fusion Mascara, Smokyshadow Blast and Liquilineblast eyeliner, Shine Blast Lipgloss & Clean Sensitive Skin Liquid Foundation.

“We are thrilled to have Danielle on board as the new face of COVERGIRL, she is an engaging and inspirational young women who will be a down to earth and positive ambassador for the brand in New Zealand” says Cherie Mobberley, Senior Brand Manager of CS Company, distributor of COVERGIRL.

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