Summer is the perfect time for a fresh new look and Crane Brothers have given their website and online store a clever makeover in collaboration with multi-award winning designers Sons & Co. The new site launched today and takes you into the handsome world of founder Murray Crane's highly regarded label. The site is designed to enhance the user experience, offer a greater range of product and more detailed information about how the impeccable suits are tailored and the brand's made to measure services.
As well as being informative, Murray Crane also wants it to inspire, so alongside his continuing Dispatch section which has thoughts from the man himself on a range of topics, a new Magazine section has been added featuring interviews with creatives and artists who share the Crane Brothers' ethos. Known for his quirky sense of humour the site will retain that eccentricity and weirdness that has become a part of Murray Crane's signature.
Images from Crane Brothers new website.
The online store has had a major overhaul from its previous incarnation and now features a very easy to use interface and detailed information to help the online shopper choose the right pieces. Crane Brothers' latest summer collection, which is also the largest to date, is sorted by product type and is regularly updated. The store also features current trends and has gift ideas for those hard to buy for guys.
As you can see below from this small selection of summer garments, Crane Brothers pieces are well cut, perfectly tailored and have a contemporary appeal. It's no surprise that they're the preferred tailor for men with an appreciation for superbly made clothing and no doubt their modern new site will help bring in even more loyal devotees.
Images from Crane Brothers