Founded by Chloé Julian in 2018 and launched in 2020, almost two years of research and development has gone into designing and producing our debut collection.
Before launching Videris, Chloé spent 15 years overseas designing lingerie for Stella McCartney Lingerie, Agent Provocateur and David Beckham Bodywear. In 2017, she led the design team to launch Rihanna’s lingerie line Savage X Fenty as VP of Design.
Reflecting on her design experience and her interest in holistic health, Chloé felt there was space for a considered lingerie brand. One that combines thoughtful design, ethical and sustainable materials and mindfulness. Whether you need green to bring balance to your physical and emotional wellbeing or violet to spark creativity, we believe colour can help you release your light from within.
We believe there’s beauty in the everyday. Beauty in the everyday moments we take for ourselves to nourish and cleanse. Revive and awaken. Reaching into our underwear drawer is no different. It’s a moment to consider what’s right for our body, our mood and the world around us. Designed for comfort and support. Made from natural and sustainable fabrics. In colours designed to enhance a feeling or mood. Natural, breathable fabrics. Designed to move with your body.