Rickie & James Directors of Superette, How it all began. From its beginnings as a bricks and mortar store in 2002, Superette has now cemented itself on the map as one of Australasia’s leading online style destinations. Now encompassing seven Superette retail stores, a second concept store, Superette International, and an online store, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Superette is your one stop shop for all things exciting, desirable and unique.
We were both in our early 20’s and at the very start of our careers, we were inspired to leave our 9-to-5 jobs and bring the Superette concept to life. Motivated by some of the trips we had experienced overseas, we came up with a concept to collect exciting pieces from around the world and bring them back to New Zealand.
Now encompassing nine retail stores and an online store, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Find your nearest store for all things exciting, desirable and unique.
Superette embarked on a new adventure launching Superette International in 2019, rounding off a seventh brick and mortar store in the Superette family. Defined as Superette’s higher tier concept store, Superette International is a refined evolution to showcase findings from afar. The brand offering at Superette International comprises of top-tier established designers alongside exciting, emerging brands from every corner of the globe.
Superette International focuses on delivering premium wardrobe staples, elevated accessories and highly considered trend pieces to love and wear for years to come. With brands mostly sourced from outside of Australasia, Superette International delivers a mix of some of the worlds most desirable brands to both the New Zealand and international market, alongside premium signature packaging, outstanding customer service and customised style advice from a team of dedicated in-house stylists.