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The Virtue is the glorious love child of Founder and Creative Director Brooke Lean and her talent for capturing moments that move the soul, bottling them into something that stirs us profoundly on an emotional level and transporting us to a moment in time that has deeply imprinted upon us. The Virtue is a truly stunning range of New Zealand made parfum, candles and room sprays and Brooke has worked with some of the finest perfumers in the world in Grasse, France to bring this aromatic exquisiteness to life.
Demand has increased exponentially for The Virtue’s home fragrance range over recent months and now adding to their coveted soy wax candles and exquisite room sprays, their new charcoal incense collection is re-writing what incense has meant for many of us. “We want to elevate the perception of incense, releasing those childhood or teenage memories of overwhelming white sage, and inviting lovers of home fragrance to usher in a new, modern take on incense that creates a type of exquisite ritual elevating our existence in and around our home” explains Brooke. Incense reminds us that no matter how busy we become, we can ground ourselves firmly in the present, creating moments of peace with small rituals.
1987 Fragrance Profile:
Powerful and potent, a white floral fragrance full of melodramatic nostalgia.
Top: Jasmine | Middle: Tuberose, Gardenia | Base: White Musk
To experience the full range of The Virtue fine and home fragrances, you can visit the store in New Plymouth or buy online.
We have 1 x The Virtue ‘1987’ home fragrance prize pack featuring 1 x Soy Wax Candle and 1 x hand rolled charcoal Incense (RRP$148) to give away!
Entries close midday 14th March 2022.
Competition entry terms and conditions can be foundĀ here.