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When imagining the ideal summer escape, perhaps sounds and sensations come to mind first. It’s a combination of heat and refreshing coolness: mist spraying over hot white sand, crunching through dry fields towards a sparkling river surrounded by greenery, the sun glimmering through leaves. It’s the first blast of cool air indoors on a too-hot day, or the unexpected temperature shift under a lush shade tree.
These are the textures and temperatures of freshness, and the inspirations for the newest Prada scents, La Femme Prada L’Eau and L’Homme Prada L’Eau. Whereas the first fragrances in the La Femme Prada et L’Homme Prada line represent a full spectrum of feeling – like a full weekend away, all in one bottle – and the Intense iterations were as heightened emotionally as just one urgently romantic night in comparison, L’Eau is like a bright and breezy day, in which everything is made perfectly clear.
OLFACTIVE
In this newest addition to the La Femme Prada et L’Homme Prada line, differences between the complimentary scents are heightened with an extra crush of delicateness: in L’Homme Prada L’Eau, Amber and Iris melt into Red Ginger, Cardamom, and Neroli, while green Mandarin notes enhanced by Sandalwood introduce a new tension. That its freshest notes are so addictive is rare in an aroma. La Femme Prada L’Eau is an airy mix of green Frangipani flower and green Mandarin oil, a stripped down version of its predecessor’s spicier, fruitier notes with an increased floral petalcy.
As Miuccia Prada asserts, “There is the idea of La Femme Prada and L’Homme Prada, but actually they don’t exist; there are many,” and for the perfumer Daniela Andrier who creates the juices under the creative direction and inspiration of Miuccia Prada: “When the starting point is the definitive article – La Femme Prada and L’Homme Prada – this provides the ideal prism through which to question and reconsider the role that gender plays within the olfactory experience. Whether merging, inverting, layering or simply challenging so-called masculine or feminine ingredients, the aim, as ever, is to disrupt the status quo, the cliches, in order to forge new and unexpected realities.
DESIGN
These two essences represent the binary over which Prada obsesses – two sides at times interchangeable and at times at odds. The glass bottles serve as two pieces of a cylindrical puzzle that, when put together, has no front or back.
As lighthearted reference to the multitude of delineations stemming from feminine and masculine identity, the L’Eau glass bottles are capped in contrasting metals and accented with normative shades: La Femme Prada L’Eau boasts pale pink leather on gold metal, while L’Homme Prada L’Eau is fitted with a patch of light blue Saffiano leather backed in silver metal.
The contrasts continue on the bottles’ outer packaging, with a white-accented box for La Femme and a black-accented box for L’Homme.
La Femme Prada L’Eau fragrance is available at selected Farmers, Life Pharmacies, Smith & Caugheyʼs and NZ Department Stores.
We have 1 x La Femme Prada L’Eau 50ml fragrance (worth RRP $173 total) to give away!
To enter simply fill in the form below.
Entries close midday 4th June 2018.
Competition entry terms and conditions can be found here.