Chiara Ferragni announced as ghd’s new International Brand Ambassador

ghd Chiara Ferragni

Chiara Ferragni is ghd’s new International Brand Ambassador. Image supplied.

Italian fashion icon and entrepreneur, Chiara Ferragni has just been announced as ghd’s International Brand Ambassador. Ferragni is a long time fan and user of ghd, having partnered on several social media campaigns with them in the past two years and in her new and elevated position, Ferragni will be the face and hair of ghd, with a focus on a new launch to be revealed later this year, which features Ferragni in the global advertising campaign.

This is the first time ghd – a global leader in premium professional hair-styling tools – has announced a digital star, and now successful entrepreneur, as an International Brand Ambassador. The announcement coincides with the 20th anniversary of the British brand which is celebrating 20 years of good hair days throughout 2021.

Chiara Ferragni says, “I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd.”

“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year – she is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers,” says Jeroen Temmerman, ghd CEO.

Montse Passolas, ghd CMO adds, “Chiara Ferragni is an entrepreneur with an undeniable spirit, attitude and unique sense of style – she perfectly embodies the essence and energy of ghd. Chiara was a natural choice for ghd to become International Brand Ambassador. Chiara loves the brand and genuinely uses it to style her hair, so that it is always flawless and in great condition. She relies on ghd for safer hair heat styling and long-lasting sleek results.”

Related Articles

Pin It on Pinterest