Looks from hej hej’s new Hej Sister collection. Images supplied.
Linen-loving brand hej hej recently launched their latest collection titled Hej Sister which is all about celebrating the sisterhood. The label is a collaboration between friends Alice Isles and Kiki Judd who debuted their label at New Zealand Fashion Week last year. Their new range is inspired by the unique bonds between women, whether friends or blood sisters and the love and laughter that comes from those connections.
The new collection has a playful energy and features a winsome colour palette of raspberry, mint, peach, indigo, teal and pink. Gingham and ribbed knits add to the classic yet fresh feel of the range. Relaxed fit dresses, easy to wear tops and bias cut skirts make for a sublime collection of pieces that could be easily layered with knits for the cooler weather or taken on holiday to somewhere hot. Linen is one of those wonderful breathable fabrics that is perfect all year round but particularly in sticky temperatures.
The range is beautifully accessorised with sweet hair clips that add a charming feel to your outfit. There’s lots of fun to be had in hej hej’s new collection this season.