Campaign image from Lonely’s new swim collection.
Lonely have just released their winsome new swim campaign shot on location by Zara Mirkin and Harry Were in remote parts of the picturesque South Island. The campaign features gorgeous local models Georgia Pratt, Derya Parlak and Talea Tatupu who are some of the favourite muses of the brand.
The raw beauty of the landscape is a perfect reflection of Lonely’s definition of beauty: that we too are at our most beautiful when we are our natural selves. The collection itself also reflects the sublime hues and texture of the landscape with olive green, dusty pink alongside jagged black and white patterns subtly mirroring the unique qualities of the native landscape.
The swimwear itself is a mix of new styles and favourites from Lonely’s swim collections with the charming Connie pieces in rose drawing us in with flattering coverage and a soft wrap design. We’re also adoring the playful Edie pieces in zigzag with their cut-out detail and handily placed front zip. But really it’s impossible not to love everything about this collection and its excellent campaign.
Images by Zara Mirkin and Harry Were.