CAMILLA AND MARC have launched Ovaries. Talk About Them. 2022. Image supplied.
CAMILLA AND MARC have launched the brand’s Ovaries. Talk About Them. 2022 campaign, which is a global campaign dedicated to changing the face of ovarian cancer. Unfortunately, there is still no test for ovarian cancer, despite it affecting millions of women globally each year, with close to 300,000 new cases annually.
This is the third year of CAMILLA AND MARC’s campaign and the brand have announced a cumulative $1 million fundraising goal with all money raised through the campaign donated directly to science. The proceeds will go to the work of Associate Professor Caroline Ford at the UNSW Ovarian Cancer Research Group, who are working to have an early detection test move to clinical trials in the next 4 years – which if successful would be a simple blood test made available to women globally at their regular GP visit each year.
CAMILLA AND MARC have raised a remarkable $544K (AUD) to date which enables the UNSW Ovarian Cancer Research Centre to employ two key scientists as well as a full-time nurse.
“Ovarian Cancer is the deadliest female cancer – yet still, there is no test. Women deserve a test. My mother passed away 28 years ago and statistics have barely changed, largely due to funding and awareness. Through this bold campaign, we are driving a new conversation for ovarian cancer so that women can feel confident to talk about their bodies, and rightly claim what they deserve as a basic healthcare right,” says Creative Director Camilla Freeman Topper.
Associate Professor Caroline Ford UNSW adds, “Women’s health issues have been overlooked and underfunded for too long. Ovarian cancer is a devastating and deadly disease, frequently diagnosed too late. Women deserve better and I’m proud to be part of a global movement shining a light on this disease and leading research to improve outcomes for all women. Funding from this campaign will directly fund research in my lab towards an early detection test for ovarian cancer.”
CEO Marc Freeman concurs, “Ovarian cancer is desperately under-funded and the awareness remarkably low for a disease that is the deadliest female cancer. We want to change that through this powerful campaign. Through the work that we are doing, we aim to change the face of ovarian cancer, through bold and honest conversations so that women worldwide can get the early detection test they deserve.”
This year’s Ovaries. Talk About Them. 2022 campaign is focussed on the message “women deserve better”. The capsule collection is available online and in stores and includes two unisex sweaters, two unisex t-shirts, children’s t-shirt, a cap, and canvas tote in navy and cream. This is the first year CAMILLA AND MARC have included a children’s option in the range, with the aim of ensuring the message of the campaign is universal and touches every generation.