CAMILLA AND MARC have launched Ovaries. Talk about them in support of ovarian cancer awareness and research. Image supplied.
Ovaries. Talk About Them. An important cause, yet no test, warning signs or cure are available for the 300,000 women who are diagnosed with ovarian cancer on average each year. CAMILLA AND MARC’s new philanthropic tees and hoodies are designed to be the conversation pieces we need to tackle the deadliest female cancer.
CAMILLA AND MARC’s campaign comes with a tender backstory. Creative Director Camilla Freeman-Topper and CEO Marc Freeman lost their mother to ovarian cancer at the respective ages of eleven and thirteen.
“There is still no early diagnosis test for Ovarian Cancer almost thirty years after my mother’s death, largely due to a lack of awareness and funding which is just so hard to believe,” says Camilla. “It’s so difficult because we all want to be preventative and get checked but there’s currently no way to do this.”
Since launching the campaign in 2020, the siblings have raised a remarkable $225K that enabled the UNSW Ovarian Cancer Research Group to employ two female scientists to focus solely on this work.
“In the last year the team have identified a set of DNA changes specific for ovarian cancer and have begun the process of testing these in the lab on cells from patients. Continued funding will mean trialling and testing in blood from diverse groups of women will happen more quickly which will help to maximise accuracy and move the test to clinical trials,” says Associate Professor Carline Ford at UNSW. “We are hopeful that we could be just years away from an early detection test which would be ground-breaking for this disease.”
The debut of the new unisex line of limited edition tees and hoodies kickstarts the brand’s five year mission to get both women and men talking, with 100% of sale proceeds going to research.
“The CAMILLA AND MARC business is relentless in the pursuit of this initiative,” says CEO Mark Freeman. “This year we proudly invite men to stand in solidarity with women to create a bold and united force to support this cause that is in desperate need of awareness and funding.”
The Ovaries. Talk About Them limited editions come in black and white, and will be available online and in-stores from today.